BizSugar.com › Online Marketing › Boost Your Landing Page Conversion Rate With These 8 Lead Magnets

Landing pages are designed with one thing in mind: conversions.

Today, I’m looking at one conversion in particular: the email subscription. Specifically, how do you get more people to opt-in to your email list?

Almost every website now asks you for your email address. And there’s a good reason for this. As a marketing channel, it consistently drives high sales.

At the same time, web users are more reluctant to hand over their precious email addresses (the struggle for inbox-zero is already hard enough!)

So what’s the answer? How do you convince your visitors to gladly hand over their email address?

The answer is a ‘lead magnet’.