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While content volume is important, especially in the B2B marketing world, churning out low quality content that no one will link to, like, comment on, or (in all actuality) even read is just a waste of time. Sure, this kind of content is cheap and easy to come by. But at what cost to your business? Read More

If you're the owner of a retail franchise, you know-or should know, that a visually appealing storefront is going to attract more customers than a storefront with a dull facade. Read what Mike Tuma from The Home Depot has to say about storefront decor. Read More

Social media expert Shashi Bellamkonda is getting into the real estate business. Bellamkonda is slated to start March 18 as vice president of digital marketing at Greenbelt-based The Bozzuto Group. We chatted with him about real estate and social media Read More

Looking for ways to become a supplier to a larger company? After a small supplier lands a big purchase order or a contract from a bigger company, the small company’s revenues go up 250 percent. But how can a small business go about landing a contract to be part of this lucrative business growth opp Read More

If you’re starting a business, you may be wondering you should incorporate, become an LLC, or operate as a sole proprietor?

But what does being a sole proprietor involve and is it the right structure for your small business? Here’s what you need to know about the advantages and disadva Read More

One of the things you need to consider as you map out a career strategy is how marketable you are. What skills do you bring to the table? Is there a reason that someone should hire you? Read More

While the economy is still a big problem today, local businesses are actually thriving and start growing in sales, and continue to make big impact, locally. Read More

There are 3 basic elements for personal development and success in personal and professional life. These are the commitment, the engagement in action and the cultivation. The commitment and the engagement in action are the two faces of a truly self-directed, goal and principle based life and the tw Read More

What frustrates website owners the most about SEO is that it is a slow moving process and it takes time to build any kind of momentum. They are used to spending money on a marketing, promotions, or advertising plan that is going to result in a quick ROI. Read More

There will be no happy Mother’s day at the Interflora office. They’ve just been wiped off the face of the internet (which basically means Google has dropped them for linkspam). Read More