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Everyone wants to be a storyteller, but sometimes it's not so easy for writers to tell stories in their copy. Can it be done? Read More

What social networks should a business use, seems to be a question that a lot of owners I meet are confused about this.

In this article I’ve asked three of Ireland’s leading experts in Social Media to answer the question and I will be sharing their advice and my own views in this article.

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In the battle to assign an ROI to social media, HubSpot's Dan Zarrella has created a nifty (and free) weapon, ValueofaLike.com. Read More

A small business owner describes his day.
Last week Paul Cox of SpinLessPlates told us why he is so passionate about getting the right work/life balance as his daughters grow up.
Today he outlines exactly how he runs his own small business to achieve this. Read More

Ideas, plans, and strategies only translate into value for our customers and us in execution. It's putting them into action, learning, adjusting, tuning, and producing results that drive the value of our ideas, plans, and strategies. Read More

Networking can be great or it can totally suck.

I think everyone’s viewed it through both lenses before. Almost all of us business owners have attended formal networking events where the only thing you were thinking was, “what the hell am I doing here”. The other times, we’ve left events where Read More

Have you been trying to market your small business online and just feel like you’ve been spinning your wheels? Focus your online promotional activities, build up your brand, and increase sales conversions with these savvy online marketing moves. Read More

7 Tips to help you use pinterest effectively to promote your blog posts and to maximise the number of repins you achieve for your images/blog posts. Read More

Does your marketing tell a story? Well, perhaps, but in this post blogger Drew McLellan argues many of our marketing stories fall short. Why? There may be a variety of reasons and McLellan compiles a pretty compelling list. Be sure to check this post to see what pieces you may be missing. Read More

Add innovation to the DNA of your company by creating a culture in which employees are encouraged to share and test drive new technologies. Dan Palma explains how to create this environment in which new tools are easily discovered and used for your business. Be sure to share technology with your em Read More