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Are you willing to simplify a process to increase your customer retention? If you are then you could increase revenue. You may not have changed or looked at the processes to see if they can be improved. Often this comes down to habit and business as usual. What if there was a better way? Read More

Google continues adding more features to its social network. On Monday, the company announced the introduction of embedded posts and started rolling out automatic author attribution. Read More

There are often a lot of questions about how best to use Instagram for marketing. And while the actual strategy will vary for each business and brand, there are some key rules that you should adhere to. Read More

This article talks about the challenge of selecting a niche and outlines a few tips on how to ensure there is a market for the selected niche and that it is also profitable. Read More

From failing to follow up with customers to not establishing your value, these four simple yet common marketing mistakes are costly. Here’s how to prevent them. Read More

Small-business owners get unsolicited advice everyday. Some of it can be very helpful, some of it is better off ignored. If you hear any of the "words of wisdom" listed below, our advice to you is to smile, say thank you, and move on.
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The death of QR codes has been greatly exaggerated.
Originally adopted by Japanese automakers in 1994, businesses have swarmed to use quick response codes—those square, black and white pixelated cousins of bar codes—as a techie way to reach customers on their ever-present smartphones since the ear Read More

It is important to recognize that daily deal sites, like other local internet marketing tools, need to be used wisely. Read More

Would you like to visit a blog where you see the same post for months? I’m sure not. Blog post frequency does matter to keep your readers engaged. Read More

By Donncha Hughes

I have huge admiration for anyone who has an idea for a business and takes the steps to bring it to market. I often get asked, ‘What do you think of my business idea?’ My response is usually the same and driven by a mentoring mindset. I love hearing business ideas and feel priv Read More