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Recently I was taking an inventory of the integrated marketing tactics we had stockpiled in our arsenal. Engaging Web site – check. Social media – check. Email campaign – check. Print material – check. White paper…..wait, what? Major uncheck.

So I began to do some research with the help and guid Read More

Fortunately for you, understanding SEO does not require a degree in IT nor a huge budget. To put it simply: SEO (search engine optimization) is all about getting your company as close to the top of your desired search as possible. Read More

Friends tell you what you want to hear. Mentors tell you what you need to hear. When the message is the same from both, you don’t need the mentor anymore. In that sense, you should think of a mentor more like your advisor who has done all he can. You always need the friend. Read More

The mobile app for the HootSuite social media management dashboard received a major update today that will save users time, and may also pave the way for future upgrades. Read More

A great idea, without a great team, isn’t enough to build a successful company. But what makes a team great?
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You can’t force innovation into your business. But adding the right pieces and cultivating a culture conducive to creativity can help put everyone in an ideal frame of mind to be more creative and innovative.

If you want to succeed in today’s highly competitive market, it’s imperative to build a Read More

For most entrepreneurs, owning a small business means longer working hours than everybody else. The average small-business owner works 52 hours a week, according to a study by New York marketing firm Willard & Shullman. Meanwhile, May figures from the U.S. Bureau of Labor Statistics indicate that t Read More

Are you having trouble making ends meet? Do you need to find a way to generate some extra income? If so, which way do you go? If you’re like me, you can check the myriad of business opportunities that will allow you to earn money. However, you may soon find yourself buried in more material that you Read More

It’s true: creating a good name for your business or products is crucial to long term success. In general, business names should be short, easy to say and spell and the product or business name should “stick” in the minds of the consumer. That much we know. Read More

Michael Gerber wrote a very popular book entitled The E Myth Revisited about the myths of Entrepreneurship. He explained that there are three skills necessary for an Entrepreneur to win. Gerber said that entrepreneurs must posses and exercise all three of the following skills to succeed at business Read More