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There is so much talk about marketing, what works or what you should do that it can get a little overwhelming. The good news is that there are simple marketing lessons within your own families, friends and from those around you. Read More

Suggested by BizSugar advisory board member Joel Libava via Facebook, here is a great resource from Carol Roth with more than 80 strategies from many different entrepreneurs. Some of these pieces of advice are bound to contradict one another and not every piece of advice will work for every business...or even every employee for that matter. Incidentally, I first found Carol myself through another BizSugar member Sarah Shaw a.k.a. the Entreprenette. Great resource which I'm hoping everyone here at BizSugar will be sure to check out Read More

Effectively preparing for any media inquiries will ensure that the potential coverage will be well received and increase the exposure of your business Read More

BizSugar member Yonatan Maisel specially requested the adding of this blog post with link to a podcast interview with Brad Nellis, executive director of the Northeast Ohio Software Association. Anita speaks about subjects including BizSugar, small business and social media more generally, in this wide ranging interview and the post includes some excerpts from that conversation. In May, the Northeast Ohio Software Association awarded BizSugar it’s Best of Tech Award for Best Social Networking App. For Yonatan and any other members out there who may be interested, I often include posts from the BizSugar blog where applicable here on BizSugar but not always. Of course submitting a favorite post from our blog, if it hasn't been submitted already, is easy simply by clicking the "Submit Story to BizSugar" button above each post: Read More

Someone or something always comes out on top. And as you might guess, it’s true for the financial analysis and justification a sales rep can prepare and present. Internal Rate of Return (or IRR) enables a rep to use a single number to demonstrate the compelling wisdom of investing in his or her recommendations. IRR is one big, bad differentiator Read More

English may be the international language of business, but the savvy global business traveler knows that even a basic knowledge of the local language can go a long way in ensuring business success overseas. Although some people who are learning a language for business reasons do opt for classroom training, many others find it difficult to go to regularly scheduled classes or discover that these programs are not targeted to the business person. Read More

Powerful tips on increasing your digital influence or circle of influence, and the power to affect and control something or someone by blogging your wa Read More

Nature vs Nurture. The chicken vs the egg. Ali vs Foreman. Yankees vs Red Sox.

And style vs substance. Which is more important in business blogging? Which makes your blog the marketing tool which attracts readers and customers? My answer...which may surprise and appal you.. Read More

Do you ever find yourself explaining something to someone and when you’ve finished speaking they look at you as if you’d just rattled off something in fluent Japanese? So, you start over.. Read More

You can never allow a week to go by without producing some meaningful, brag-worthy results. Your time is too short, and your results are critical to your short and long-term success—and your company’s. Do something worth bragging about Read More