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Choosing the right metric for measuring the results of your marketing efforts is easy, but if your choice falls on leads, you are probably on the wrong track. The main task of marketing teams in eCommerce is to generate leads, and provide new opportunities for sales. There is a catch here... Read More

One question, two possible answers, the everlasting dilemma. Why is it so hard to choose the one among only two options? Both hosted and custom eCommerce solutions have their pros and cons. And explaining them requires answering some questions. Read More

With Predictive Analytics you can easily Identify customer needs, and improve your products and services according to them. Such improved product portfolio will be a strong base for making a chain of continuous offers targeted to existing customers.

Predictive Analytics is a strong, sm Read More

Smart inventory management is one of the key aspects of running a successful online sales business, especially with omnichannel approach, which provides extraordinary customer experience. Optimal stock levels are the goal. And, once the goal is defined, let's see how to achieve it... Read More

If you really want to improve B2B buying experience of your customers, you should try providing:
• Advanced search
• Customer ratings
• Customer Reviews
• Recommendations given from the experience of other customers
• Personalized offers tailored to specific customers, or customer groups... Read More

Is it necessary to have a B2B portal as a supplier, is not a question anymore. It is happening quickly. Companies operating under a B2B model recognize changes in their customer’s preferences, behaviors, and new digital habits. Not having a B2B portal nowadays might lead to losing customers, and to Read More

The differences certainly exists, but when customer experiences are involved, we have to consider the technological impact that is stronger each day. With the development of internet, B2C and B2B companies started approaching their customers in a new way. The convenience of researching, comparing o Read More

As customers’ expectations change, the definition of customer service also evolves. Now, it has become more than just answering queries. Read More