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First impressions are important, and today, we often make our first impressions via email. Here's a look at how you can optimize your welcome messages to help your business make a good impression and set the stage for a lasting and profitable relationship with your customers and prospects.



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We looked at five common small business branding mistakes to help you avoid the fate of so many business owners whose businesses imploded because of poor or inconsistent branding.

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Generic, stock art and images will weaken and muddy your brand. And, when you consider the lawsuits you may face if you use stock art improperly… it may not be so cheap and convenient after all. Here's a good look at 5 reasons stock art is killing your small business brand. Read More

But smart companies have found that exceptional packaging can create brand value and a phenomenal customer experience. Here are seven important trends that you should understand today to help your business succeed.

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Design can be an incredibly powerful tool when you understand how psychology influence’s people’s behavior. Here's a close look at five psychological theories that can help you improve the effectiveness of the designs you use to market and grow your business.



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Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. We’ve evaluated many ideas for marketing your business without breaking the bank, and want to share our top 21 ideas.

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Successful businesses often share a common trait: they have unique, simple, smart logos. How can you achieve the same success as iconic brands, with a logo design or redesign for your business? Here are some tips to help you get started.

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The ability to run your business from anywhere, at any time can substantially boost your productivity. To help turn your phone into a powerful business tool, we’ve gathered some popular, useful apps and services that can make running your business on the go a reality.

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We’ve looked at five mega-brands – Kleenex, Hoover, Jacuzzi, Band-Aid and Coca-Cola – and gathered actionable tips from their successful marketing strategies that you can use in your business. Let’s take a look.

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Social media: if you want to reach Millenials – that’s where you need to be – providing content for the social media generation right on their home turf. Are you ready to take your business marketing to the next level? Here’s how you can effectively reach Millenials.
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