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(1) Pre-screen affiliate applications carefully (before approving them) to weed out anyone who doesn't belong.
(2) Set your locking period at a term that gives sufficient time to reverse payout on any invalid lead.
(3) Once fraud is caught, investigate the case to determine the cause of it. If i Read More

A scannable digest of all B2B Marketing posts on the Bizcompare blog. Topics include: market share & size, branding, LinkedIn, marketing briefs and more Read More

Working with any ranking software package, is a very hard usually laborious set of tasks, and for us SEO practitioners, it’s really no different – till we moved away from our old ranking app to the Rank Tracker app from Link-Assistant about 18 months ago.

No surprise really…as a google on the “ Read More

Twitter Marketing: This Is the Ultimate Guide To Marketing On Twitter For 2012. It only takes us (Twitter users) 1 week to sent out a billion tweets. Read More

How the hospitality sector can improve their social media by sharing the burden throughout different departments within the company. A short "how to" for Twitter and Facebook in the hospitality sector. Read More

Is your business in for a shakeup? If the latest Workplace Web Poll from FPC is any indication, employers could be seeing a massive change once the job market begins to improve and employees feel confident enough to look for new jobs. The most recent quarterly survey from FPC of 1,500 professionals Read More

Whether you are an employee, a manager or an owner, you need to keep your finger on the pulse of the staff in order to avoid potential blow-ups that can result with office politics gone awry. When left unchecked these matters can bring productivity to a screeching halt. Here are some issues to cons Read More

The challenge, I think, is to create a service culture that doesn’t focus so hard on the “big picture” that it loses sight of the details that have the potential to live on in customers’ minds.
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Today, every successful blog thrives on the brand image online. Many bloggers have the perception that only blogs with good money to spend on amazing designs and featured authors can create a brand image. It is completely untrue. The best things about a blog is that helps a person become a one-man Read More

Is leveraging a holiday in marketing promotions or advertising campaigns the right thing for your small business marketing strategy? Before wasting limited advertising dollars, you need to follow these steps. Read More