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The PR Verdict: “F” for a crisis management strategy that is failing. Is it possible that News International’s ordeal might have been shorter-lived if PR concerns had driven and shaped the crisis strategy, with legal concerns in second place? Read More

My online shop has been open for several years now and even after all of this time, I continue to find problems in some of the most obvious places. Today, I want to share with you 3 subtle improvements that I made to my website recently to improve conversions and the overall customer experience. A Read More

Make sure you can answer the following questions clearly:
- What do you do?
- What do you stand for?
- What problem are you solving?

I was at a seminar a few months ago and the presenter asked 6 business people what their business did. None of them were able to answer Read More

Big, scary, audacious leaps may cross your path from time to time but they can actually be pretty awesome. I did just that, and as the new year began so did a surprisingly new me. Read More

It used to be that if you were a small business with an actual retail store, a natural extension of the business was an online presence. While this is still true, many retail stores are seeing online sales rise and foot traffic in the actual store decrease. If businesses want to continue serving cu Read More

14 smart ways you can follow to gain your readers trust and motivate them to become your customers and make more money. Read More

Interview with Elliott Hulse, Strength Camp founder and professional Strongman, on how he turned his passion into an awesome online brand. Read More

Client attraction, ideal clients, target market, target audience – no wonder we can be confused and unsure about the activity we should be engaged in to get new clients. Do you find yourself trying to figure out what you should do first? Where you should start? Do you feel a sense of overwhelm when Read More

The attached article references an extremely important survey for small business owners. The survey found that only 15% of consumers questioned had not used the Internet to find a local business. 27% of consumers admitted to using online reviews when evaluating local businesses.

The study also f Read More

I’ve been “collecting” good and bad ebook covers for a little while now and figured it was a good time to show them to the world... Read More