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The reigning theory in business has long been that “alpha” leaders make the best entrepreneurs. These are aggressive, results-driven achievers who assert control, and insist on a hierarchical organizational model. Yet I am seeing more and more success from “beta” startup cultures, like Zappos and A Read More

With over 1,65 billion monthly active users on its enormous site, Facebook stands tall as the single largest social networking site to ever emerge.

And the good news for Facebook fans is that the site is only going to continue to grow around the world, as countries like India, Pakistan, the UAE Read More

Many entrepreneurs, small business owners, and even big corporations regularly crowdsource logo design. But did you know you can leverage crowdsourcing for many other useful things? Read More

Content marketing is entering a dangerous new phase.

It’s heading into a trough.

You could call it……the dip of disillusionment.

For many the promise hasn’t arrived and the returns haven’t materialized. And the marketing manager is not sure if they should even continue.

The idea at first Read More

Making use of social media has become an accepted part of any marketing campaign, but with so much information, and misinformation, out there, it can be confusing when it comes to figuring out exactly how to make it a part of your business marketing plan. Making plans based on false assumptions or Read More

Many retailers are focusing on the wrong things when it comes to their customer loyalty programs. Here are three common mistakes retailers make when it comes to loyalty programs, and what you can do instead to make them right. Read More

If your CEO still sees content marketing as “the latest fad,” Benjamin Franklin has something to show him. Read More

The summer season can be hard on small businesses.

Your customers are on vacation so sales are down and your staff is feeling sluggish because of the heat. And all you can think about is that vacation that you desperately need but are afraid to take.

Sound familiar? You need to read this. Read More

Good blogs on a small business website provide a crucial component that helps soft-sell your business. Today’s customers need to be sold, not only on your products and services but on your business as a whole.

Here are five reasons why every small business website needs a blog if they plan on gr Read More

Most small business owners probably want (and need) to incorporate their business at some point. There are plenty of reasons—from tax benefits to asset protection—that make incorporation a profitable and worthwhile decision.

But if you’re debating whether or not to incorporate, here are 6 reaso Read More