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This infographic details 3 website metrics on which to keep an eye and includes some suggestions of what to do when they indicate low performance. Read More

We have mixed emotions associated to the concept of Power.

It holds both Positive and negative associations.

We say that we want to empower ourselves and others

Yet we also say that power corrupts; and absolute power corrupts absolutely.

What forms of power should we seek to develop and Read More

In this post, we look at what you need to know about creating a brand that will make your business a success in the marketplace. Setting yourself apart from your customers and finding your own niche in your industry is the key to success. So how do you go about developing a brand that will leave a Read More

Are you beating your competition by miles or is the race to every new customer a close finish?

How to Beat Your Competition: Lessons on how to differentiate your small business so that you have no competition to race against from Eclipse the Wonder Horse. Read More

By Caron Beesley. When it comes to starting a business, there’s often some confusion about the process of business name registration. How are trade names and trademarks different? An important reason to distinguish between trade names and trademarks is that if a business starts to use its trade nam Read More

It has been a few years since social media became popular. I wouldn't say mainstream since a huge number of companies haven't gotten started yet. Another good portion have recently acknowledged its importance and are taking action at the moment. When it comes to their first steps, the mistakes don' Read More

What a waste of time. You work hard and deserve the best. But for some reason you are attracting the wrong type of customer. You may be not sure why. But you know some of your current relationships are just not right for your business. Here are different types of potential customers. Read More

The other power of the collaborative dialog is the teaching is now bi-directional. Just was we seek to teach the customer, we are also learning from the customer. This enables us to improve--to take these insights and this learning to other customers, further increasing our value and differentiatin Read More

A big idea is not something that you create, it is a process of discovery. This is where most advertising people go wrong. They think of a big idea as something they should come up with than something they should uncover. Read More

“The journey of thousand miles starts with one step”

Similarly your blogging journey starts with the right topic selection.

Choosing the perfect topic for your blog will decide whether you fail or succeed online.

The best way to choose the right blog topic is: taking some time to decide on Read More