The other power of the collaborative dialog is the teaching is now bi-directional. Just was we seek to teach the customer, we are also learning from the customer. This enables us to improve--to take these insights and this learning to other customers, further increasing our value and differentiating ourselves from those that only offer a product, a solution to known problems, or insight about opportunities.
Moving From The Teaching Pitch To A Collaborative Dialog
Posted by dabrock under SalesFrom http://partnersinexcellenceblog.com 4357 days ago
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4357 days ago
Listening to customers is undoubtedly the best way to grow your business. It's the best way to figure out what they need instead of just pushing a solution that may not fit their needs. That's what successful selling is really about.