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Google AdWords rules the world of online advertising. But how much do you know about, really?

Did you know:

Google gets 95% of its revenue from advertising
An ad in the first position gets and average click-through-rate of 7%
For every $1 spent on Google AdWords, the average business genera Read More

Every day I’m coaching a client through my executive leadership coaching program I find that the topic of management relationships are the most vexing and complicated discussion points during coaching sessions. It’s not uncommon for a coaching client to tell me what she thinks I want to hear, but Read More

2014 is, for me, the year that Facebook Ads are moving to the mainstream. Part of this change has been Facebook’s pushing us towards it, and part of it through the sheer fact that Facebook Ads work.

In 2014 there have been many amazing articles from around the web that have informed us, confused Read More

Mobile advertising is booming like you can't even believe. Already a 8-10 billion dollar goldmine in the
USA alone, experts expect it to rise to 18.3 billion next year. Read More

Are you using an online lead generation system? If not, see what the benefits of one are. If so, learn how to work those leads. Read More

Research shows that “homogeneity” can lead to individuals underestimating the actual complexity of tasks facing a group. Seek diverse teams for innovative ideas. Read More

Most startups dream of attracting a celebrity endorsement, and assume that it will take their startup to the stars. Startups such as Chirpify have managed to flourish and raise millions with endorsements from folks like Lil Wayne and Snoop Lion. Others go the way of 12Society, an LA subscription co Read More

Some say it is OK to be enthusiastic and push the facts, I tend to feel that is sales, facts should not be messed with, even in a small way regardless of intent. Do you think this seller went too far? Read More

How to Use Video For Your Marketing - Here is a quick video that shows you multiple ways that you can use video as the heart of your marketing. Read More

Did you know that signage is the least expensive, but most effective form of advertising? Accounting for as many as 50% of some business's customers, an investment into compelling and visually appealing signage is an investment that will pay a return many times over. Read More