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Natural resources, whether we are referring to metals, minerals, oil or gas, is the cornerstone of the global economy and of our way of life. The industrial revolution started with coal mining and with the energy produced from burning of the coal. Read More

There's many posts about content marketing, but sometimes the best way to learn is to find out how not to do it, which mistakes to avoid. Find a list of 4 mistakes in this post


Congratulations! Your business has realized that traditional push-marketing, the one where you send mass flyers or do Read More

Here are five steps to help you become an authentic leader. Why is authentic leadership important and what it means to you as a leader. Read More

Here are five steps to help you become an authentic leader. Why is authentic leadership important and what it means to you as a leader. Read More

On March 20, the Ontario Securities Commission (OSC) along with its counterparts in Quebec, New Brunswick, Nova Scotia, Manitoba, and Saskatchewan, unveiled the proposed rules to deal with crowdfunding (among other things) as a source of capital for start-ups and SMEs. The comment period ended on J Read More

The Electric Power Suppliers of North America (and Europe) are in an interesting quandary these days, in that they are trying to get consumers (and business) to stop using their product. Read More

Think you’re off the social media hook just because you do business in the physical world and not the online one? Think again. When integrated with your other on- and off-line marketing efforts, social channels can be a hugely effective brand promotion tool that can generate real foot traffic for y Read More

“Quit your job” isn’t advice you hear very often; however, it just may be some of the greatest advice you will ever receive. Read More

Learn how Snickers, Nandos, Trident, Bud Light & others nailed realtime marketing when luis suarez bit Giorgio Chiellini. Read More

It's hard for every professional to develop new pricing strategies. Brad shows you how to craft your pricing strategy from his 14+ years of experience selling consulting services. Read More