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If you use social media signage in your shop, product packaging, or need to implement it ASAP, these 5 helpful tips will help you convert more traffic. Read More

Creating a website helps small businesses improve sales, provide better customer service and reduce marketing expense. How can you achieve this? Read More

Traditional marketing has become less and less effective as customers continue to shut off advertising by spending money on products that allow them to skip any form of marketing. Enter content marketing, considered today as the most effective form of attracting customers and prospects. Read More

Each year, the answer changes. How much do you need to take out of your employees’ paychecks for Social Security and Medicare in 2014? This will get you started … Read More

You’re a small business owner, you want to take your business to the next level, and it’s time to create your mission statement. I’ve created many mission statements over my three decades in business. I’ve created them, revised them, scrapped them, conducted how-to research, and I’ve even met with Read More

Julie Austin invented Swiggies, a nifty little product that makes carrying water to stay hydrated during exercise so much easier and more manageable. Read More

Big data has changed the way marketers initiate campaigns. Instead of basing approaches on broad assumptions, big data in marketing has helped them to understand specifically the requirements. Read More

It’s the late 1980’s and Bill Hinchey just saw his young company, Solar Care Technologies, featured in a complimentary Wall Street Journal piece. Hinchey, along with two other guys he met while working for consumer products giant Proctor and Gamble, had recently set up shop in a business incubator Read More

For Bill Hinchey, his entrepreneurial journey was one of rapid growth. Just not in the way he initially hoped for. In just 13 years, he saw the sun care product company he started with two partners in a Pennsylvania basement develop into a worldwide leader in the medical device industry.



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We need to explore the latest business ideas in Kenya that guys can invest their money and time and make ‘abnormal’ profits within a short period of time. The ideas am thinking of exploring would cater for all investors – from small business owners to large scale investors. Read More