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Instead of celebrating Sweden's national day on June 6, I am commemorating the traders (called merchants at around 0:45 in the video clip by King Carl XVI Gustaf of Sweden) of the New Sweden colony.

I am not a Royalist, I am a Constitutional Republican (not a supporter of the GOP). And I am not Read More

By John Abrena

The Internet serves billions of users all over the world, it has given birth to a whole new world of possibilities. Gone are the days where we need to communicate using hard phones or snail mail. Researching inside a library packed with real books is almost a thing of the past.
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Psychology in business is an important and often ignored aspect of the overall health of a business. A business owner or manager cannot open the yellow pages and look up a Business Psychologist and, if you could, what kind of couch would he have for a company?
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When The Office debuted in 2005, the American workplace was still a sea of cubicles, with workers typing away on keyboards connected to tower-style desktop PCs. In the eight years that followed, the workforce shifted dramatically, trending toward tablets and smartphones–which didn’t yet exist in 20 Read More

Most people imagine workers sitting at their desks, imagining lounging on an exotic beach somewhere. We don’t really imagine the opposite–vacationers dreaming of being in the office. As small businesses put in longer hours, the need to occasionally get away is greater than ever. But a new study sho Read More

When it comes to online search, about 85 percent of clicks go to organic links on the search engine results. It’s more important than ever for your small business to appear on the first page of the search engine results page, whether consumers are searching for product or service keywords or for yo Read More

Differentiating your business from your competition is a great way to increase your customer base, and incorporating live business events into the marketing mix can do just that while building your bottom line. According to "Book Yourself Solid" author Michael Port, a business event strategy allows Read More

Five years ago a solid email marketing strategy combined with offline marketing endeavors—like print and radio ads—would see your small business rolling along just fine in the marketing department.

Today, however, the list of small business marketing tasks is both exhaustive and overwhelming. Read More

By Doug Austin

Today, consumers don’t just want to buy a product or a brand — they want to buy into the whole brand story. This observation pays homage to an Old World mentality of artisans and craftsmen, whose products were a genuine reflection of their art, hopes, dreams, and personal stories. Read More

By Daniel Adetunji

Attention business owners: how many of think it’s a good move to try and avoid competition? How many of you think market competition is evil? Hmm…It seems I can see some hands in the air; anyway, if you answered YES, to any of the above questions, then it means you’re not read Read More