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By Doug Austin

Today, consumers don’t just want to buy a product or a brand — they want to buy into the whole brand story. This observation pays homage to an Old World mentality of artisans and craftsmen, whose products were a genuine reflection of their art, hopes, dreams, and personal stories. Read More

By Daniel Adetunji

Attention business owners: how many of think it’s a good move to try and avoid competition? How many of you think market competition is evil? Hmm…It seems I can see some hands in the air; anyway, if you answered YES, to any of the above questions, then it means you’re not read Read More

Here are four questions that help you separate good advice from bad advice that can kill your startup or small business. Read More

I don't spend an inordinate amount of time worrying about how the blog will look. This is something that so many bloggers and online business owners are guilty of, and in this post I want to explain why that approach is such a waste of time and can fool you into thinking that you are making progres Read More

There are many solid advantages to incorporating a small business. By choosing to incorporate your online business, you are setting your business apart from all its other factors and allowing it to stand on its own. Incorporation is also long term; you could die tomorrow, and your corporation would Read More

This post is a joint collaboration between Elish Bul-Godley and Connor Keppel.

We all know one. ‘That guy’ – a person in one of your online networks that makes you go “not again!” or “is this woman for real?!”. We’re talking about social media personality disorders. People who don’t un Read More

We tend to get so wrapped up in what we do, consumed by our love for social media, that the mistakes we make on Twitter can carry over to our real lives. You don't believe that Twitter has much to do with your own life? Well, how long are you on it each day? Plus Twitter, like any other platform, i Read More

When you own your own business you have to learn to blow your own trumpet as there’s nowhere to hide and no company to advertise your skills for you. Women in business often grow in confidence as they not only run their own company but become excellent marketers too. Read More

Jimmy Wales, the American internet entrepreneur who founded Wikipedia, once said, “If it isn’t on Google, it doesn’t exist.” The same could be said for your business, even if it is a brick and mortar, mom and pop shop at a physical location... [Read more] Read More

Do you have trouble getting people to sign up for your email lists? Are you making newsletter after newsletter for a handful of subscribers, who may not read it at all? Are your feed stats abysmal? In this post, I have shared a one-step modification to your email collection process that will take a Read More