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Basically, SEO is all about RELEVANCE – providing on target, relevant to users (answers their queries) and search engines (helps them understand what your site is all about); discoverability – getting your website known to the online world and your users; and crawlability – making your site accessi Read More

American Express understands how to use social media to gain awareness and build trust. Here are 3 things American Express can teach you about social media. Read More

This is not a story of millions of views or videos gone viral. You wouldn’t even consider products such as barcode scanners, asset tracking software, and inventory control systems sexy or normally video worthy. But it worked. Here are 7 ways online video helped one small business. Read More

How productive are your employees? Are they meeting your goals and expectations? As a small business owner, it’s imperative to know and understand how your employees are contributing to your business. Here are 5 key factors to measure. Read More

Having a hard time dealing with your social life and business at the same time? Feeling awkward with having friends as your main competitors in business? This is a sure guide on how you will get rid of that and be happy growing your business. Read More

If you are looking for a little extra cash, you could try to make money from your hobby, or even start a side business. When tax time rolls around, though, it’s important to understand how the IRS views you. Read More

If you shortchange new employee training you’re throwing away a lot of money. We're talking thousands of dollars – possibly tens of thousands – slipping away unnoticed. Perhaps it's time to rethink how you do training at your company. Read More

ColderICE got some face time with Anita Campbell of SmallBizTrends.com just before she takes the stage at Social Biz Atlanta. Anita gave us some great tips on building a community for your business or brand. Read More

Hiring a small business accountant from the day your doors open should be considered a priority and a necessity, not a luxury for business owners. If you’re looking for a business that can survive and thrive for the long-run, having an idea of the financial health of your business needs to be prior Read More

If you can’t sell stuff, you don’t have a business. Right? So here are 10 tips to help you become a more confident sales person. Read More