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We recently discussed how you can tap one of your most reasonable resources (your super fans) and use them to help advocate your brand. If you’ve found and identified some of your brand’s biggest supporters, it might be time to reward them for their efforts. But how can you recognize them for their Read More

DemandCon is dedicated to the continued education of sales and marketing professionals. We offer host conferences featuring the best teachers of best practices in developing integrated funnel management solutions. Read More

Content marketing isn't nearly as complicated as some of us like to make it -- in fact, Brian Clark of Copyblogger boils it down to five simple elements: Context, Cornerstone, Connection, Conversion, and Copy. Read More

How Richard Branson Got It Wrong

Richard Branson just repeated the dubious old claim that the best business lessons come from failed startups. They don’t.

Think of it this way. Read More

Brainstorming is not all that it’s cracked up to be. Problem is it doesn’t unlock creativity; it stifles it. Numerous studies reveal that brainstorming groups think of fewer ideas than people working alone, and group performance gets worse as size increases.
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The failure of Ron Johnson at JC Penney holds important lessons for small business owners on how not to move to fast and alienate loyal customers. In this post I discuss what went wrong and what small business owners need to understand and learn so they don't end up in similar situation. Read More

Internet marketing through newsletters is a smart way to get people interested in what you do. If you have an online business, you probably spend a lot of time thinking about how to get more visitors who are your potential customers to your website. Read More

You might be a frustrated blogger. I feel you. I believe in you and I’ll share with you 12 steps you must take to get the ball rolling and become one of the most successful bloggers in your niche. Read More

Accounting for your inventory– should you integrate?

Optimizing your inventory process – from receipt to picking, processing and shipping – gives you a competitive advantage Read More

Have we lost the art of critical thinking? Is technology to blame? Whether or not you believe that is true, this post offers tips on reclaiming our brain cells. Read More