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The article about a very disputable topic: if one should start building the Balanced Scorecard from strategic objectives (as it is by design) or sometimes it is better to start with KPIs. If your only strategy is to try something out and to see what will happen, can you really call it a strategy? Read More

Meshulam Riklis is one of the modern era’s pioneers in the use of creative financing to acquire companies. He is also famous for coining such lines as “The effective nonuse of cash” and “Money is to look at, not to use.” They summed up his philosophy of hoarding cash to flaunt in front of bankers a Read More

While large companies have been tweeting their way to social media success for years now, too many small and medium businesses have been late to the Twitter party. Read More

Twitter is not a platform for just updating status every now and then, spammers, Blind followers and Abusers. The biggest mistake people do is, never read the Twitter TOS (Terms of Service), One must read it and abide by the rules of Twitter to prevent suspension. To get your account reinstated is Read More

We live in an age where a select number of content publishers can potentially influence the buying decisions of a large amount of people and a single company like Google can shake entire economies when it’s algorithm is updated and for those trying to break through and become more successful online Read More

Life is a game. And just like any game, life has cheat codes. Usually I won’t use cheat codes until after I beat the game, but when it comes to life, well by the time you “beat” it, I don’t Read More

If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume. Mysterious, majestic creations, cats and bacon have totally taken the Internet by storm. Marketers need to know how to use this popularity to create business results. Read More

Want a chance to 'Get on the Shelf' at WalMart? You just might be able to with their latest contest. But, is it a savvy move or selling out? Read More

I’ve been advocating the use of Instagram for a while now and I keep getting asked the same question: Why should we be using Instagram? So, here are the 10 reasons why you should be using Instagram as part of your social media strategy. Read More

Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. Each story is d Read More