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Corporate gifts have the power to please clients and prospects by showing you’re thinking of them. Done well, they also make your business more memorable. They help convey what your brand stands for — be it playfulness, creativity, productivity or something else. Read More

75% of the marketers are reporting that they are benefiting from influencers. As this trend continues to grow and businesses shifting to influencers, it is prudent to understand the basic of the influencers before investing resources and time on them. Get the right influencer, do the monitoring, b Read More

Once you have a smooth process for Instagram and you think you’ve finally done all you can do for your Instagram business account, the following tips to optimize Instagram will help take you to the next level. Read More

Small-business owners may get into trouble with their business taxes for a number of reasons. But the main culprits may not be what you think. In most situations a small business's tax troubles can be attributed to just two reasons - and they're often related. Read More

You have started a business and you want it to flourish. It’s surely a great idea. But have you thought about the ways you should do it? Have you thought about the marketing procedures that you should adopt for your business? Read More

When it comes to marketing, you need a map to navigate the constantly changing terrain. This report looks at new survey findings revealing the most common paths companies will take to connect with consumers in 2016. Read More

When click bait is DEAD (as everyone is saying) I’ll be the first person to scream with joy.

Luckily, click bait may finally be on its way out as I’ve noticed across multiple industries that it’s simply not working as well as it was during peak BuzzFeed, Upworthy and other viral mills.

The be Read More

As with most things in business, there are some legal considerations that you should think about before you dive into the world of live streaming. Just because everyone is doing it, doesn’t mean you’re not at risk. Read More

Just when you think you know your audience, you probably need to do a little testing of both your tactics and your decision making. A number of influences - including internal protocols and confirmation bias - can skew perspectives on marketing. Read More

Welcome to the rogue's gallery of critical mistakes that keep B2B bloggers stuck in the starting gate. Are any of these sabotaging your content marketing results? Read More