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Depending where they fall in the Buyer's Journey, your customers will be looking for different types of information. Find out how to create the best content for each stage of that journey. Read More

The tech startup Yotpo has signaled its ambitions for expansion by recruiting a high-ranking executive from GoDaddy, the World’s largest domain name registrar. Miguel Lopez, who spent five years as Vice President of Customer Care at GoDaddy has now been installed as Yopot’s Vice President of Client Read More

Great article from Small Biz Trends about project management. The overall theme is that you are never too small to need project management. I completely agree as there are times that even a single freelancer can get buried in work. I know from experience. Read More

Whether you’re in the field of SEO or SEM, or simply playing Words With Friends, a keyword research tool is a vital part in the strength of your online marketing and advertising efforts.

Here are some keyword research tools you've never heard of. Read More

More businesses than ever before are adopting social media. What is the role that social media has in your 2016 marketing plan? Read More

Entrepreneurs who are looking to attract investors need to develop and pitch a plan -- preferably written -- that answers every potential investor question about your startup before it is asked. You may be quick on your feet with answers, but if investors have to ask any of these questions, you rai Read More

Small business owners who encounter trouble securing traditional loans have an ever-increasing array of alternatives to choose from.

Established banks working through the U.S. Small Business Administration offer the lowest interest rates on small business loans, but it’s tougher for entrepreneur Read More

The fear of rejection is, for many people, a deep seated fear. It is so deep seated and primitive a fear, that many are not consciously aware of its existence, though we are painfully aware of its effects. Read More

Staying competitive in today’s world often depends on your ability to use digital media to reach potential customers and clients. Developing a strong digital marketing strategy and then following through on it can be the difference between turning a profit, or turning in your keys. Consider the fo Read More

It's psychologically proven to work. Give a gift and your customers will be more inclined to give something back. It's called the rule of reciprocity. Here are several examples of when and how it works. Read More