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Based on my experience advising entrepreneurs, I’m convinced that success is often more a mindset than a specific set of skills or intelligence. The mindset I’m looking for is one that sees challenges as exciting rather than threatening, setbacks as learning opportunities and that effort and persev Read More

Do you still think that having a buyer persona is important to your business? Well, having a deep understanding of who your buyer personas are and having them in mind will determine the success of your business. Read More

Here are 11 free alternatives to deliver excellent customer support without spending a dime. Boom. Read More

Search engine optimization tools are very useful to evaluate our website and to spy on our competitors but as a new entrant to the blogging atmosphere we can not invest our hard earned money on all premium SEO tools we come across from the internet. Read More

Procrastinators unite! Your guide to Cyber Monday 2015 is here and it's filled with quick, actionable tips that'll help you score more sales. Read More

As the pace of technology – and business – races forward, it’s easy to think that sticking to tried and true marketing tactics is the way to go. Some of these strategies and tactics still apply to how companies succeed today; filling a consumer need, knowing your audience, and reaching that audienc Read More

It’s estimated that nearly one in four people worldwide are active users of social media. Brands that fail to utilize this tool as part of their marketing strategy will get left in the dust by their competitors. So if you’re struggling to generate (or maintain) a presence on social media, we have s Read More

There is one thing that is common about brands like The Huffington Post, Sun Media, Biocon, and HTC. They were all started by female entrepreneurs.
All successful brands started as a light bulb in someone’s head. What sets apart an idea from a successful company is the person behind it. From Oprah Read More