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Predictions for social media, content marketing, digital marketing and more in 2014. The Business Marketing Association and Forrester Inc noted anxiety among marketers in research presented at the BMA’s annual conference this year. Read More

How to use a persona to improve customer engagement with your ezine. Research shows that putting a human face to your marketing can help build your brand more effectively than publishing as an anonymous company. Read More

Stuck for content marketing ideas? Try these six techniques to jumpstart your creativity. By combining cognitive approaches and brainstorming methods, you'll discover content ideas at a much faster rate. Read More

A big mistake I made when I started using Twitter was that I mistook content distribution as social engagement. Learn the right way to use Twitter by following some good manners and proper interaction... Read More

Of the many ways to structure content marketing, my favorite is The Motivating Sequence. Direct marketers have used it for decades, but you can also apply it in many types of marketing content.

This is how the Motivating Sequence is organized... Read More

How can you differentiate your product from the competition without sounding like a sales pitch? Get customers to tell it for you. Read More

Discover the steps to improve your lead nurturing. Topics include using the right content, qualifying prospects, and implementing closed loop marketing. Read More

Content marketers frequently debate the pros and cons of requiring web visitors to register their email. But it doesn't have to be exclusively one way or the other. Try these techniques ... Read More

When you're not able to keep in touch with customers as often as you like, an e-newsletter is a great way to keep your company on their radar screen. It's also an economical promotion method. Here are 9 tips to keep your email subscribers engaged with your content. Read More

An FAQ (Frequently Answered Questions) page is one of the most important sections of a website. Well written questions and answers can boost your rapport with site visitors. And it saves time by reducing email with questions that you've probably answered over and over again. Read More