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This is a very important question for business owners wanting to attract clients to their products and services, or put together a marketing budget. This question can probably be aligned with a similar question – How long is a piece of string? When it comes to determining the cost of marketing or Read More

We calculated the average savings in turnover costs that great small workplaces enjoy relative to others. It's huge. Read More

With Halloween coming up we were wondering how haunted houses, haunted forests, haunted corn mazes, and haunted laundromats did business, marketed their Read More

Walter Oelwein: Public feedback is when managers try to solve performance problems by addressing their entire organization at once. I make the case that doing this a) does not change the behavior of the one needing to change and b) could make worse the behavior of those who are already performing c Read More

Printed flyers and postcards can help you promote your online business, but are they worth it?

What should a flyer say to get people to visit my website or blog? What's the best way to do this?

Printed flyers and postcards are NOT my favorite marketing technique – but they still have some ap Read More

Hiring and managing employees is one of the most demanding and challenging aspects of business ownership. This guide consolidates many aspects of finding, hiring and managing employees, and offers suggestions for keeping your team motivated and collectively focused on the success of your business. Read More

There are tons of small business blogs and news websites out there, but you don’t have tons of free time on your hands. You want an information source that is current, regularly updated, and not filled with spam. Here are 20 small business websites that I regularly visit. Read More

By nature entrepreneurs are innovative beings. We crave innovative ideas and when one comes along we have the ambition and drive to bring the idea to fruition. Below are a few quotes on innovation from famous entrepreneurs, authors, intellectuals, and business people. Read More

The curse: One time I stayed at the salon until four o’clock in the morning to decorate and make sure everything was perfect for our ‘Blue Hawaiian Weekend’. If you are striving for excellence, where does it stop? Read More

The passage of health care reform several months ago came with promises that some almost immediate changes would be coming. While a number of the biggest changes will wait until 2014, there are nevertheless changes just recently gone into effect that will affect you now. Read More