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Canonicalization is as difficult to understand as it is to pronounce. However, if you want to optimize your website, you'll need to understand it and implement it. Read More

Service providers deal in the commodity of knowledge. Your lawyer knows the intricacies of small business law. Your marketing consultant is well-versed in content marketing and social media. Your accountant knows how to minimize the hurt come tax time. All of them get paid for a transfer and applic Read More

Summertime is when most of us try to slow down the pace a bit so we can get outdoors and enjoy all types of activities that make summertime special. This is when people take their big vacations they’ve planned all year and when attending barbeques and other outdoor social events is a top priority. Read More

You need everyone to attend a big meeting, or get on a conference call, which means everyone’s going to be away from their desks for a few hours. The meeting is important, but so is the work that the meeting will interrupt. There are ways you can address both needs at work. Here's how. Read More

You need everyone to attend a big meeting, or get on a conference call, which means everyone’s going to be away from their desks for a few hours. The meeting is important, but so is the work that the meeting will interrupt. There are ways you can address both needs at work. Here's how. Read More

Writing a business plan is vital to your company’s success because it clearly lays out everything there is to know about your business.

By having a comprehensive business plan you can predict your future profits and show investors that you’re serious. Read More

Columnist Tony Edwards describes the process he uses to obtain and enhance Knowledge Graph panels in Google search results. Read More

By some estimates, upselling and cross-selling is responsible for generating more than a quarter of online retail revenues.

When it comes to the where of trying to entice customers to spend more than they originally intended, sellers have a number of options and each offers a variety of potentia Read More

Growth hacking is a term that originated in the tech industry—coined by entrepreneurs Sean Ellis, Hiten Shah, and Patrick Vlaskovits in 2010—and remains popular in Silicon Valley. In effect, it describes a non-traditional approach to marketing, wherein expansion of the business is the primary focus Read More

Spring is here and so are the latest in Spring and Australian Summer Fashion. Perhaps it may surprise some, but many of the Australian Spring and Summer Fashion and Fabrics are Scandinavian Fabrics mingled with warm Australian concepts. Read More