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What’s my target market? What should it be? How would I know? Here’s a list of five things that will help you figure it out.
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In most facets of life, it is wiser to err on the side of moderation than to indulge in excess. The same is true of the way we portray ourselves to others: confidence and self-assuredness, especially when grounded in a realistic appraisal of one’s own abilities and expertise, are admirable traits; Read More

What is upselling?

Upselling is when you persuade a customer to buy a more expensive item or upgrade a product or service to make the sale more profitable.

It’s something all online businesses should consider. As with cross-selling, not attempting to upsell when the customer is already in a Read More

Setting an atmosphere in which innovation is encouraged is often highly correlated with the long term success of a company. Read More

This is the not-so-serious result of my non-comprehensive readings in management and strategy literature. Over the years I have read several books, papers, articles, studies etc. in this wide field. It is my perception that there are three major groups of writers... Read More

Social media has clearly changed how we interact and communicate with each other. Here are a few of the ways it's changed. Read More

Build your business online using the various easy-to-use social media management tools. With Facebook Tab Creators and Campaign Builders like Décor Tab Creator, you can connect with customers on your Facebook business page easily. Here is a look at the top Tab Creators and Campaign Builders. Read More

Social media has made it possible to share your thoughts and ideas with thousands of virtual strangers, literally within seconds. You barely need to have formed a cohesive thought, and BOOM! There it is, posted for the world to see. Read More

Social media is clearly not just a fad, rather a phenomenon in the business industry, and ignoring its significance to your customer service will not be a wise move for any entrepreneur. The big question now is this: Is outsourcing the best solution to social media customer service? Read More

One of the first questions you ask yourself when getting started with podcasting is, “what do I talk about on my podcast?”

Sure, you can interview a ton of people and not have to worry about topics for your episodes – but if interviewing is not the format/style you want to have on your podcast, Read More