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Social proof is a buzzword that has been floating around for some time now, and the term is gathering ever-increasing momentum in online marketing circles. The idea that someone else´s experience will somehow help us predict Read More

Last week we issued a challenge in our Facebook group Content Machine on data driven marketing.

The research we are doing for the challenge is an examination of the content marketing practices of startups. Read More

There are many tips people usually give other people in order to succeed in life. There are only 4 success tips worth talking about. Check them out in my latest post :) Read More

Almost all business owners and marketers include social media marketing techniques in their mix. As an entrepreneur, you have a responsibility to connect with your potential and current customers and present your products or services or useful content in the most effective manner. The following too Read More

Cloud based supply chain management (SCM) software can reduce the cost while providing the great functionality that small businesses cannot get otherwise. Read More

A list with thousands of subscribers is not going to do you much good if 90 percent of them are not engaged. Here is how to make your email list better. Read More

Sometimes? Then you will benefit from listening to Margaret Neale, professor of management at Stanford, explaining the pros and cons of negotiations Read More

LinkedIn is a great resource for job seekers and hiring managers alike. Tips on getting the most out of LinkedIn for businesses. Read More

A few months ago, I came across”The 10 commandments of pitching.”

Written by Austin Cross for Muck Rack, the article is a compendium of bad pitching practices and an attempt at changing the way many brands and PR pros approach members of the media. From generic greetings to wordy subject lines a Read More

Let’s face it. Being productive with content creation can be hard. We’ve all been there – a superb idea for a new blog post, free report or guest article pops into your head, and we can’t wait to get started. Read More