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Mediative recently published the results of their latest eye-tracking study where they zeroed in on how users interact with Google search results pages (SERPs) in an effort to identify real opportunities for SEO, PPC and branding especially as it relates to click-through rates.
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Lotta Gergils Aston and I are talking about the Apple event on September 9, launching e.g., a new way of payment via the smarthphone and a watch with health and fitness parameters.

FYI: This podcast is recorded with Audioboo’s iPhone app and RØDE’s smartLav microphone. Read More

This blog documents the upcoming launch of my first SaaS product.

Seems I have been "two weeks from launch" for months now and this sheds some light on what has happened up to this point to cause delays. Read More

You know I’m pretty easy going when it comes to marketing, in that I’ve about seen everthing, tried everything and yup, remembered what works and what didn’t work, but if there is one thing I do know it’s never ever do something stupid. Something that shows that you’re so much a newbie in marketing Read More

The top reasons for customer churn are generally Mismanaged Sales Expectations, Price, Competition, or Sponsor Change.

But what the heck do you do with that? Are all of those really equivalent?

Is someone going to leave because of competition or sponsor change but not b Read More

Vetting an SEO agency, persuasive web design, going green, using stickers and decals for branding, content marketing for the Millennial generation, stand-out business cards, when is your website in need of a makeover? Online shopping websites, innovative marketing for small business and can C-suite Read More

If you’re a digital marketer, email no doubt plays an important role in your campaign strategies. But how do you determine whether your efforts at email are successful? Read More

Attention spans are shorter than ever these days. Follow these 5 tips for creating speeches that will keep your audience focused on you. Read More

It’s easy to think that sales leads are subjective. More specifically, plenty of organizations have marketers and salespeople constantly go back and forth on defining leads that actually produce sales. Read More

10 Personality Traits to become a Great Growth Hacker. Take a look at the infographic and improve your skills! Read More