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To attract clients, your blog and newsletter serve very different purposes. Obviously, the ezine is delivered by email and is created for outreach marketing. You are sending information directly to people who have subscribed which is like them saying, “Yes, I want to stay in touch with you and get Read More

We loved the concept of ‘Working out loud’ in this video. Even though you don’t have a big company with multiple departments you can deploy some innovative hacks to get the same amazing results of collaborative working given in this video. If you have way too much to do, with too few resources, the Read More

Last week was the 170th anniversary of Charles Dickens’ A Christmas Carol (December 17, 1843). The immortal words of Ebenezer Scrooge, "Bah Humbug," are ingrained in the memory of the entire English speaking world. Unfortunately, "A Christmas Carol" immortalized the wrong boss. Read More

A company blog can reap long-term benefits for your business, particularly in terms of web traffic, viable leads, and brand reputation. Read More

Since we’re on the topic of Wolf of Wall Street, I’d thought I’d make another recommendation.

Let me ask you a question first. Do you enjoy horror or science fiction stories where an alien creature attaches itself to the victim and refuses to let go? Yeah, me too! Then you’ll love this book. Read More

Our top 13 tools and tips that will improve your SEO and Social performance really quickly and easily. Read More

Have you heard that the words you use in an email's subject line can doom your note to the spam folder?

Perhaps someone told you the best time to send emails is 3 p.m. on Thursdays.

These are myths, and there are a lot of them swimming around out there about email marketing.

Before you pla Read More

Every person who follows you on Twitter is a potential customer of your business, visitor of your website, or reader of your blog. But don’t get too satisfied with big numbers. Remember that 200 engaged followers is always better than 20,000 people who have forgotten they follow you a long time ago Read More

Michelle Benjamin, human resources expert and CEO and founder of Benjamin Enterprises and TalentReady, offers several tips for attracting the best talent. Read More

More than 60% of online shoppers return to an online retailer that has real-time chat options, reported KISSmetrics. Here are some tips to help you better use live chat to win your customers over. Read More