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Big data has changed the way marketers initiate campaigns. Instead of basing approaches on broad assumptions, big data in marketing has helped them to understand specifically the requirements. Read More

It’s the late 1980’s and Bill Hinchey just saw his young company, Solar Care Technologies, featured in a complimentary Wall Street Journal piece. Hinchey, along with two other guys he met while working for consumer products giant Proctor and Gamble, had recently set up shop in a business incubator Read More

For Bill Hinchey, his entrepreneurial journey was one of rapid growth. Just not in the way he initially hoped for. In just 13 years, he saw the sun care product company he started with two partners in a Pennsylvania basement develop into a worldwide leader in the medical device industry.



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We need to explore the latest business ideas in Kenya that guys can invest their money and time and make ‘abnormal’ profits within a short period of time. The ideas am thinking of exploring would cater for all investors – from small business owners to large scale investors. Read More

Recognizing problems early can save a lot of work later on down the road. Sometimes you have to see the signs and fix things before it’s too late. Here are a few tips to get you started... Read More

Sometimes small things make a big difference and what is the purpose of a blog anyway?   As you read this post until the end, you will discover 6 leverage points that you can apply to instantly boost your blog conversions. Read More

Improve conversion rates for your landing pages or any other element of your blog/website, and start converting more visitors quickly. Read More

Understanding how search users behave can give more insight into how best to serve them and be rewarded with not just higher rankings, but traffic and the kind of traffic that delivers real prospects. Read More

The basic computer skills you need as a blogger includes Word processing, image editing, practical use of the internet, typing, Basic blog management etc. Read More

We’ve all heard some version of the following…3-types-of-content-every-social-media-marketing-campaign-should-have

“Content drives engagement.”

“It’s the glue that holds together your community.”

“It drives people to buy what you’re selling.”

All Read More