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As a self-employed professional, it can sometimes feel like you are in a perpetual chase after the next new client and sale. I know what it feels like. But sometimes little adjustments to the way you do things can not only help you to work smarter, but can change the whole dynamic between you and y Read More

The home improvement industry is filled with entrepreneurs who have revolutionized the way that people work around the house. Here are five infamous ones. Read More

Breathe new life into your email newsletter. Most providers can offer technical advice, but check out these 11 steps to adjust the strategy behind your newsletter. Read More

Looking at the cash balances of some of the top corporations in the world it can be astounding to find out what the real amount of money that companies are sitting on. Some companies in fact have so much money on hand that they surpass the annual economic activity of some countries. Here are the to Read More

The sad truth is that cash flow surprises kill many startups, even though they should have been adequately funded to survive. Overall, 90% of small business failures are caused by poor cash flow, according to the D&B Small Business website. Cash is king when it comes to the financial management of Read More

Salesforce serves as a backbone for its clients, and empowers small business owners to run their businesses faster and smarter. Every detail about every client is accessible from any computer with Internet access, including mobile devices. Read More

In Episode 30 of the Content Marketing Podcast, we sit down with Jay Baer to talk about his new book, Youtility: Why Smart Marketing Is About Help, Not Hype. Read More

While marketers have long promoted the benefits of using LinkedIn to promote brands, it's been difficult for them to track their pages' performance. This problem comes to an end today, as LinkedIn adds company page analytics to its suite of business services. This update goes above and beyond the i Read More

Sleepy’s tagline is “For the rest of your life.” FedEx’s is “When it absolutely, positively has to be there overnight.” Ivory Soap’s is “99.44% pure.”

A great tagline communicates confidence to customers. It sets expectation. It is a concise way of saying what your customer will experience. Read More

My wife and I were looking to buy a car. We buy a car about every 6 or 7 years and always start the process by looking at all the new car models, and brands, and innovations. When you don’t buy cars too often, you need to first get caught up on all the new things out there. Who knew someone inven Read More