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Lead gen and B2B companies are a “one stop shop” of sorts. It’s our job to get in touch with qualified vendors within over 100 different product/service categories.

The big question here is: how do you pair a team of PPC experts to manage such a vast portfolio of B2B categories?

Well, here’s Read More

Media integration can make your real-time marketing efforts much more impactful (hello, Oreo). The key is to hit 3 benchmarks with your media integration strategy. Read More

Google operates its own type of jail: keeping websites out of its rankings if certain “rules” have been violated. Jailbait is simply those things a webmaster would do to promote his website that appear to make sense, that seem like they should pose no problem, but can land a website in jail anyway Read More

Do you know how your brand is perceived in the digital world? You should. Like it or not, your online reputation — fueled by what consumers choose to share with one another about your company — can make or break your business.

In fact, blogs now rank as the third-most influential online resource Read More

There is a commonly held stereotype that entrepreneurs do not make good managers.

This stereotype assumes that the skills and personal traits that make someone a good entrepreneur will in some way prevent them from becoming a good manager. And it assumes that all entrepreneurs are good at start Read More

One area that is often ignored or not maximized in the effort of driving revenue is sales performance management. I sat down for an interview with Nick Stein, of Salesforce.com to discuss the opportunity and tools they provide to leverage sales performance management, and integrate it into your da Read More

When should we consider the best time to start a blog?
Those who started at the ideal time are far ahead and reaping great harvest
Stop procrastinating and take action now or else it might be too late. Read More

Joie de Vivre Hotels was on the verge of failing when founder Chip Conley held a series of retreats to ask employees, from managers to bellhops, how they would turn things around for the California chain. Feeling more invested afterward, workers went into overdrive to attract business... Read More

A Texas hotel goes above and beyond to make the stay of an audacious lodger one he'll fondly remember... Read More

Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more. Read More