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Not having a clear call to action will fall short to turn the visitor into client, even for those promotional campaigns which have more than average open rate. You don't want to mix up your receiver about what to do with the information/offer you sent, if they think too much, then they will get conf Read More

As the biggest buying season of the year approaches, do you find yourself scratching your head trying to come up with a marketing plan? For some business owners, the holiday season can represent anywhere between 20–40% of their annual sales. In 2011, holiday sales represented 19.5% of the total ret Read More

When you line up your web agency for the first meeting or read their tender document, you’re hoping to be wowed a bit. You want to walk out of the presentation, having read their submission, and know full well that these folks can do the job for you. But are you being fair to them? Are you giving Read More

One of the most entertaining stories is about the financing of the western half of the railroad. This consortium began from the central California laying track eastwards while the other started simultaneously in the Midwest building eastwards. The plan was for the two to meet in the middle and conn Read More

 I love online small business forum and bookmarking sites.  If you have the time, they are wonderful sources of information.  Other small business owners share their knowledge and expertise related to their respective field and this in turn help aspiring and new small business owners tweak and fine Read More

There are thousands of ideas you can turn into a profitable small business. The real question is: Can YOU really turn one of the ideas into reality? Read More

A powerful collection of Zig Ziglar quotes, books and videos that I really enjoyed finding today. We sure are going to miss him here on earth. Read More

It has not been long since Bing launched it Social SideBar. And now, about 6 months after that, it is again testing its new format which shows more content that are matching from social networks and friends. Read More

It is simple mistake. Yet it can affect the results you are seeking without you even realising it. The mistake is not having your marketing plan reviewed to see if it will achieve the sales and marketing objectives. Here are 2 ways to get the most from a review. Read More

A leader may be defined as “the person in the team who is responsible for inspiring consistent action towards the achievement of a worthwhile goal.

A leader needs to have the quality of personal initiative.

There are four questions concerning leadership training:

1. Why is it so importan Read More