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I’m probably going to offend a lot of people, but here goes. If I read one more article about how to create a social media strategy, I’m going to scream. Why? Because social media isn’t worth anything without content - unless, of course, your goal is to chit chat. I feel so strongly about it, I've Read More

I can’t help but laugh when I see one of these funny pictures on Pinterest or Imgur.com. However, at some point, my attention turns to “what are my Read More

When budgets get tight and the economic outlook is bleak, business owners and executives tend to turn to information technology departments and projects as a potential area for cost cutting. The reason for this is that many businesses view IT purely as a cost center, making it a prime target when d Read More

Instagram and Pinterest may be the media darlings of the moment, but in an increasingly noisy world, the best way to get noticed may be to buck fashion entirely, writes communications expert Dorie Clark. Read More

Twitter is a top, effective platform to build your brand today. The following are 10 easy tips to get the most of your marketing efforts on Twitter.

Although many people may think that they know these simple methods, they are often overlooked, even by marketing professionals. Read More

Social media often poses more challenges for B2Bs as opposed to B2Cs. B2Cs typically have a wider audience and are more likely to appeal to the masses that are already actively engaged within social media. B2Cs can hold contests in social media and offer coupons, discounts, etc. that keep ... Read More

For many site owners and marketing managers just beginning their foray into SEO there is a lot of information to take in and even more nuances that are hard to understand until you roll up your hands and dive in headfirst into your own SEO campaign. Read More

Connecting with fellow bloggers is an important issue for all of us and there are different ways of doing so. You can comment on their blogs, ask for guest posting opportunities or offer them yourself or connect on social networks. But there is another way of getting in touch with bloggers in your Read More

Should you be looking to ramp up your social media outreach to consumers, there are ways to go about it, including: Read More

Personal feelings will ALWAYS come into play. That’s just human nature.

As a boss, it is your job to know the work is getting done. It is your job to provide a decent work environment for your employees. It is your job to acknowledge, understand, and provide accurate feedback to those who supp Read More