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Google would have us believe that SEO happens naturally, simply by writing and sharing great content. Those of us who have spent anytime in the SEO trenches, battling for search rankings...we laugh at the notion of natural search optimization. Read More

Hosting a webinar can be an efficient, effective way to reach new audiences and drive quality sales leads. Consider these 8 tips to ensure success. Read More

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Social media connections, if they exist, are buried elsewhere or reserved for monitoring pur Read More

It’s another Expert Briefs, where I ask really smart business owners to answer your burning questions. This weekend, I'm flying to Vegas to speak at Dennis Becker's event.

I asked my friends -
“Do you attend “in person” events and conferences?
If so, what are some faux pa Read More

Whether you are a professional blogger, graphic designer, technical writer, coder, editor, or web developer, it’s best to stay away from hourly rates whenever possible. Read More

Before I get into any specifics, I just wanted to say that so far this year has probably been the most challenging year we've ever had with our online wedding business Read More

In Episode 27 of the Content Marketing Podcast, we're talking content curation with Tom George, CEO of the popular curation site Internet Billboards. Read More

When it comes to email marketing, it’s all about the subject line—and that’s not an easy piece to write! Need some help? Try starting with these tips. Read More

By David Neagle

Before you can appeal to your target market, you’ll need to define that market. Who is your buying market — and who is not? One way to do this is by utilizing empathy mapping, which allows you to answer these questions and gear your efforts toward a market that’s right for your p Read More

These days it's not enough to be knowledgeable about a particular topic; you've got to be an expert. People are in search of content, and they don't want to get it from any old source. They want a real authority on the subject- or so we're told. But, what if you don’t feel like much of an expert? Read More