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If It's Not Permission Based Email Marketing, You're Wasting Your Time. Permission-Based Marketing is the process in which a business obtains permission to communicate with (or market to) a prospective customer, before taking that prospective customer to the next step of the buying process. Read More

The business world is a sea of competition and not all of it is friendly. I asked business owners how they make their businesses stand out in a crowd. Here are some of their answers! Read More

Even if you see your venture as a business, the IRS may decide it's a hobby. That can be problematic as you try to offset income with business losses. Read More

While there is no way to completely avoid an audit, there are some things you can do that increase your chance of an audit. Avoid these audit red flags. Read More

New York City-based Lucky Ant launched Jan. 2, hoping to link small businesses with their neighborhoods (and, of course, make some money in the process). In exchange for funding for improvement projects at local businesses—the site will feature one per week—users receive loyalty rewards and other p Read More

The world of business is rife with clichés - we’ve all used them. As a marketer, I am almost expected to use them. I feel that they are used as a buffer to cover up a lack of knowledge in a certain area or to try and ‘impress’ people Read More

The end of one venture often signals the start of something new and the beginning of the next exciting journey. Yet to embark on the next project, you’ll want to properly close the books on your previous company. Read More

Entrepreneurs have a natural drive to achieve. Moreover, we love what we do. Some days it is ‘work,’ but most days, we’re content doing what we do all day.

There are a lot of hours put into building a business. But if you’re inspired, you’re happy to do it.
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Having the customer in mind is not enough for small businesses to compete. This post explains the four pillars of customer obsessed companies. Read More

The problem with free trials is that there are too many concepts for consumers to prove (or disprove). Today’s IT consultants should address that reality and integrate it as a core value in their service. Business is tired of blisters. Read More