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It seems like everyone has an Internet startup these days. The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. But the low cost also means that your competition will also be there Read More

This is my new post on SEO about ten things that I have been seeing Bloggers and Website Owners start doing that could cause them to get a Google Slap and lose some of their rankings. Read More

Once thought of as a digital dark art, SEO is preparing to go mainstream. Here's a brief primer on the essentials of SEO as it becomes The Next Big Thing. Read More

We have been, and will be paying a lot of attention to rendering of email on mobile devices as we continue to see increases in the use of mobile devices to engage email. As we look at the whole experience, though, we don’t want to neglect anything, including the subject line. We know subject lines… Read More

Act-On's Director of Demand Gen has seen first-hand the benefits of marketing and sales alignment. Here she shares what she's learned. Read More

Based on posts I have come across in my blog travels here are some tips to ensure you write bad posts that no-one will want to share and they definitely won’t come back to read your posts again. Read More

Throughout the month of October celebrate the women small business owners that you know for National Women’s Small Business Month. Patronize their brick and mortar establishments and/or e-commerce stores. Women in small business have come a long way and this is the month to recognize that ... Read More

This blog covers some of the most frequent mistakes made by businesses when they are choosing a merchant account and how to avoid them. Read More

Are you scared of showrooming? If you’re a small retailer, you have reason to be. The trend in which consumers visit a physical store, look at products they like, use their mobile devices to find better deals online and then buy the products elsewhere, has spurred a frenzy in the retail world.
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In business, as in life, we tend to put a lot of store in being right. But sometimes being right has no value. In business, it’s not enough to be right, we need to only concern ourselves with adding value. In fact, even failure has a value. This post looks at how adding value is a better objective Read More