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After you’ve received your umpteenth startup t-shirt and your 18th fancy pen from a big company, you start to realize that free swag doesn’t always equal desirable or useful stuff. And from a marketing perspective, swag doesn’t always set you apart from the crowd and help you get attention – it oft Read More

When you communicate online, you must remember that you lose all non-verbal clues. Make sure to explain yourself and use these tips to communicate effectively online. Read More

"Ummmmm, hi, I’m Ben Lang, I’m working on MySchoolHelp, which is a platform where students can find and share notes from their high school.” That was the opening line of my first pitch in front of investors. As challenging as the process may have been, I can certainly say that it was one of the mos Read More

Let’s get right to the monstrous meat of the marketing matter (bet ya can’t say THAT ten times real fast!).

Monster Size Marketing Mistake #1: Throwing fistfuls of money into an unproven product or service. Read More

Time is your most valuable asset as an entrepreneur. Sprouter's founder Sarah Prevette outlines her tips for protecting your time when you're building your business. Read More

Ever feel like your small business could never really make it big? Then check out this awesome slide show of the businesses handling the royal wedding today. By the way, this event puts these businesses on the global stage. Huge earnings and huge publicity. Win-win. Go small business! Read More

Yep, I decided to share this post on small business niche marketing because there's a royal wedding today. But even though the regal festivities may have been the inspiration, this article is an excellent look at how small businesses can flourish by focusing on their industry and never relenting. Read More

Interview with Chaz Dean, celebrity hair stylist and creator of WEN Hair & Body Care, on how he built his brand and business. Read More

When seeking out an email marketing software for your business, there are key features to look out for that can make a significant difference in executing your email marketing efforts. One feature is the auto-responder. Read More

Successful marketing of your brand depends on having customer profiles of your key customers. The more you know the easier it is to have strong relationships. Here are five tips to help you. Read More