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Many executives and business owners choose to sweep issues under the rug until they become crises. If you manage an issue, however, it won't create job losses or stock drops. PR expert Gini Dietrich on the best way businesses can avoid a "PR crisis" in the first place. Read More

For small-business owners and bootstrapping startup founders, it's tough to completely retreat from work. In this post, Nellie Akalp CEO of CorpNet.com, shares some tips on when and how entrepreneurs can break away for a vacation. Read More

Working from home has many positive attributes, but it also comes with its own set of unique challenges - especially during the summer time when school is out. Constant distractions, keeping the kids entertained and managing work-life balance are just a few of the concerns that work at home women h Read More

How many times have you purchased a newspaper ad or direct mailer and saw little, if any results?

If you’re like many small business owner, the answer is “too many times”. So what’s going on here, is traditional advertising dead? Do you need to dump offline advertising and concentrate on your Read More

Your website serves as an online portal of your business. It doesn't only allow your customers to easily access your products and services, it also helps extend your business reach.

And to be able to ensure that your site can actually convert visitors to qualified leads, the following are some o Read More

Entrepreneurs live a life as if around every corner lurks a new great opportunity. When the elevator opens and a potential business partner or investor asks the question: “so what do you do?”

You only have 45-60 seconds to give your answer, and you'd better be sure to have a honed elevator pitc Read More

This guest post from Desolie Page not only explains why a style guide is essential, she covers what it should include. Bit by bit. One to bookmark! Read More

Outreaching for a common SEO is sending quality and personalized emails to different bloggers. In my opinion outreaching is way more than that. Read More

Can’t get no satisfaction? Try to read between the lines. What users say they want may not be what they need.
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For years I've been saying that incentive affiliates do not work well for pay-per-lead affiliate programs. Yesterday was the first time (in 13+ years) that I've seen an incentive affiliate explicitly state it himself (on his affiliate program application). Read More