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What is local search engine optimization (SEO) and why is it so important to small businesses?   While SEO optimizes your website so it will rank Read More

In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way. Though when it comes to video marketing, there’s some pretty definitive ‘rules’ businesses should stick to in order t Read More

Here are 10 unique productivity hacks you might not be using (yet), including #3, give more to technology and #5, say no more to multitasking! Read More

What do successful business owners wish they'd done before starting down the path to entrepreneurship? Before you take the plunge and start your own business, consider doing these 10 things. Read More

The success of your small business depends, in part, on the strength of your professional network. Forging those professional bonds might mean stepping outside your comfort zone and meeting new faces, which doesn’t always come naturally to many business owners.

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What does it mean to be a leader? If you know the answer to this question, you can learn how to get the most out of your natural leadership style. Here are seven of the most common leadership styles for entrepreneurs and small business owners.

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Smart businesses apply science to marketing. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge. How can you apply scientific wisdom to improve marketing for your business? Here are two approaches. Read More

The sad truth is that most small business advertising campaigns fail. To run a successful advertising campaign, you need to have many parts all working together to create an advertising campaign that produces a positive ROI for your business. Read More

I support anyone who wants to strike it out on their own, but I also tell them the reality of doing so. Not everyone is cut out to run a business. Some jump on the startup wagon because the can, not because they should. Read More

How to become a genuine and highly-connective networker, how to propel your career forward with each interaction (while doing the same for others), do’s and don’ts for getting responses from influencers in your industry, and how to regularly measure your performance in this area so it becomes a com Read More