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Smaller businesses can optimize processes by focusing on what's core to their success. Online outsourcing and collaboration services enable smaller businesses to do just that. Read More

In recent days, the debate between Democrat Barack Obama and Republican John McCain has increasingly focused on the economy. When it comes to such discussions, tax policy is where the rubber meets the road. And it is one of the key areas where the candidates are offering dramatically different approaches. Read More

Advice from your peers in other industries can provide new perspective and immediate solutions to pressing problems. Steve MacGill, CEO of Peersight Online, discusses why in this guest post. Read More

Tips to help entrepreneurs prepare to borrow from a Bank or Credit Card company Read More

Activity defines the person who is willing to put in time, but not willing to engage himself. Productivity defines the person who is fully engaged in what he is doing, and not just at the office, but in life. Read More

Each pricing strategy asks you to use psychology with your customers. Most of these strategies have stood the test of time — for a reason. They play to human behavior. Try some of these strategies and see what they do for your business. Read More

Let's talk about fixing duplicate content on your web site. The search engines, mainly Google, do not want to index duplicate web pages on your web site: it takes up room in their database and slows down their indexing and crawling. What really is duplicate content? In your mind? In Search Engines' minds? Google takes a scientific approach to Read More

Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, Read More

A recent survey found that 81% of consumers don't trust small online businesses. You cannot survive in online business if your customers do not trust you. If they don't trust you, they will never buy and you will fail. It's that simple. Unfortunately, earning customer trust online is not an easy task, especially when there are so many bi Read More

This is a blog post from earlier this year - 5 secrets for search engine marketing success, geared toward small businesses and local marketing. Read More