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Cajole your boss into giving you a raise, win someone round to your point of view, or persuade your partner it's their turn to put out the trash - getting people to do what you want can be very handy. Persuasion is a key element of all human interaction, from politics to marketing to everyday dealings with friends, family and colleagues. Read More

You just paid big bucks to get your product or website reviewed on a PR5 or higher rated blog. Does that high PageRank really translate to a high quality link to your website. That's the top of discussion in Jill Whalen's post, "Are Websites Ranked as a Whole?" Jill also mentions that Google may strip off any link juice if it can figure out Read More

New data from SearchIgnite finds that the Google/Yahoo sponsored search deal will increase Yahoo search rates by about 22 percent. Yahoo has higher keyword ad rates than Google for certain terms, including the first three results on searches for premium terms like "insurance." It also outdoes Google in the #1 result for keywords containing a Read More

The Senate has approved an extra $107 million in funding for federal small-business programs overseen by the Small Business Administration. A bill passed late last week by the Senate Appropriations Committee boosts funding for some of the agency's core programs by as much as 50%, including more resources for women, veterans and native American Read More

Barack Obama unveiled a tax credit to encourage small firms to buy health insurance for employees. The proposal, elaborated in a conference call with reporters by the campaign's Economic Policy Adviser, Jason Furman, would provide small firms with a 50% tax credit against the cost of employee premiums. To receive it, a company would have to Read More

A new study and analysis reveals a range of benefits by making some format adjustments to Customer Magazines. Though currently the average number of pages for a customer magazine is 36 and the most popular frequency is quarterly, says the study, more pages inspires more thorough readership and greater frequency yields an uplift of over 10%. Read More

Legal Sea Foods launched a seemingly harmless campaign in May that landed the company in hot water. Read More

In the past few years, the Virtual Assistant (VA) industry has increasingly been in the headlines. The Wall Street Journal, US News & World Report and numerous other publications have made it clear that the virtual assistant business is trendy and growing. More and more virtual assistants are starting their businesses by ditching their corporat Read More

It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing. Read More

Remember the old saying, "Don't put all your eggs in one basket"? This article talks about doing more with all your digital assets. It's no yolk! Read More