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A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. The problem is that most customer retention strategies are ineffective. To make matters worse, the average business hears from only 4% of dissatisfied customers -- the rest just bolt. Here are 9 1/2 ways how to get your customers Read More

A new report issued by The Media Audit reveals that 43.8 million U.S. adults have read an alternative newspaper or visited an alternative newspaper's website in the past 30 days. The study, which compared past four issue readership among 117 papers across 88 U.S. Markets, reveals an average readership of 374,296 adults in 2007 compared to 362,938 Read More

Many projects and products make promises that rely on faith and finger crossing, and when they fail they destroy customer trust. But making different promises, the way Apple and Google do, can wow your customers and increase their trust, loyalty, and satisfaction. Read More

Ken Mitan is in jail. Thank goodness. He has stripped and destroyed many businesses, and likely destroyed lives in the process. The short of it is this: Mitan approaches a company that is for sale (usually valued at a few million) with a slick story. For a few years he used his own name, and then aliases. He would offer close to full price Read More

In this day and age, where education means everything, I'm finding this generation is lacking in the basic skills and drive to succeed. They're out there floating, checking things out, and when the right fit presents itself, they make their move. It's amazing to me that they operate this way - "Maybe I'll try marketing. Maybe I'll try Read More

Looking for a way to reach college students? Despite declines in mainstream newspaper readership, college newspapers are an integral part of students' lives, with over three-quarters (76%) of them saying they have read their college newspaper in the past month, according to a recent Alloy Media + Marketing study. That figure is an impressive 9 Read More

Hey, wanna build your list? Don't ask your readers to "Subscribe". Read More

Today's marketplace is a radically new world for sales professionals. Making sales requires a different vision and marketing mindset. New Media has created a whole new paradigm in the world of marketing and social media. If you can embrace it - there's hope for you and your business. Read More

Chances are most of your customers pay you within a reasonable amount of time. But sooner or later you will have to deal with a customer who pays very slowly or not at all. What can you do? And just as important, what can't you do to collect the money owed you? Here is what you need to know. Read More

Some companies collaborate better than others. Find out why, and discover different ways to focus externally for collaborative opportunities. Read More