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Don't use a family friend, who also happens to be an attorney, when investing in a franchise of your own. Here's why.... Read More

I don't get it. Despite all the training, the free videos, and the countless hours of personal mentoring—the marketers still don't seem to understand. Capture pages aren't a gimicky little thing you just throw into the marketing mix because some guru told you to do it. Lead capture pages have a very distinct and important purpose in web marketing. Read More

A great post talking about the reasonings or rationale behind why people purchase things from you instead of your competitors. Read More

New research shows that plants really do make your employees feel better and work more productively. Read More

From the Page: "Advertising and promoting are important marketing tactics but they are not nearly as crucial as the process of understanding your market. Marketing is like hunting - advertising is a lot like firing your gun at your target, but just '"firing your gun' doesn't do you any good if you don't know where the game is." Read More

This is a very true, and very funny depection of what the customer wants, and usually ends up getting. Don't let this happen in YOUR business! Enjoy! Read More

There is no greater marketing tool than passion - a belief in that what you are doing is right. It doesn't matter whether your approach is sales, publishing, or general brand building - passion like laughter is infectious. If you want to create passionate users, you have to provide a passionate message in the first place. Read More

When working on the promotion of your website, one thing you need to consider is that the traffic you receive and your presence on the major search engines is not the whole story! You need to ensure that all that extra traffic is converting to sales for you. There is no benefit to your business if you're not making the sales/generating the busine Read More

Let's explore a facet of social media that's often ignored -- B2B (define) social media. Last month, my agency ran a social media seminar at the New England Direct Marketing Association Conference. When an audience member asked about B2B social media, Bianca Garcia, one of our star media planners, jumped right in with a lot of good information. Read More

Some wonderful tips on using the power of branding to your advantage! Read More