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Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers. The thing that is still missing is quantifiable data about these interactions. We're in a theory stage - w Read More

Julie Power, of the Internet Marketing Report, describes how this new tool helps you make stunning online videos for your business. Read More

Your salespeople are some of your most valuable investments. You recruit them, train them and trust them with your valued customers. You depend on them to keep your business growing. So what happens if they leave? Even worse, what if they're lured away by one of your competitors, along with your accounts? That would be a real blow to your busi Read More

Site maps -- 2 side to the coin: Does your website contain a site map? If so, you may be handing your competitors a free gift -- all of your targeted keywords. Are you looking for competitive intelligence on your competitors' search optimization strategy? Your competitors' site maps are your best source for keyword research. Read more i Read More

Twitter has been a hot item in the uber-social media , micro-blogging crowd for the past few years. I have to admit that when I first heard about it I dismissed it with a cyber-sneer...but today I have Twitter open in a browser sidebar most days. This article is an excellent description of the attraction of the Twitter experience. Read More

HubPages.com and Squidoo.com was both interesting community blog-like sites. "How to Help Your Business Profit During a Recession" is a first attempt at creating a useful HubPages resourse. Read More

Market research (especially customer-focused research) must be taken with a sizable grain of proverbial salt. Here are four reasons why. Read More

Much of the valuable online-ad real estate is sold the old-fashioned way: through a salesperson. But now start-ups and major Internet players such as Facebook Inc. are giving advertisers the option of planning, buying and tracking online-ad campaigns all on their own. Just as the ability to buy plane tickets online steered business away from tr Read More

I'll continue to talk about how you can effectively use articles and blogs to produce high quality leads for your business. Read More

"Discovery consists of looking at the same thing as everyone else and thinking something different." The quote is attributed to the Nobel prize winning physician Albert Szent-Györgyi. How do you look at something different? One method I'd recommend is to "scamper." Yes,hopping around like a small animal or child *is* fun, that's not what Read More