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If you want to have a sustainable competitive advantage that you can defend today, then you need to create it and learn how to innovate. Read More
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It doesn't matter how many Twitter followers your competition has. Instead, focusing on being different and better. Read More
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The biggest mistake you can make in social media is not having clear goals. Here's how you can make sure you're not making this mistake. Read More
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One of the best ways to differentiate your service offers from everyone else is by turning your services into products. Here's how you do that. Read More
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Zappos is successful because they sell happiness... not shoes. Here's why that is critical difference to creating a thriving business. Read More
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How do you grow a business when people today expect things for free? You focus on the lifetime value of a customer. Here's how you do that. Read More
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A commodity is an ordinary, cheap, and interchangeable item. You'll always compete on price if you don't create a real difference. Read More
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Being the low cost provider might work in the short term, but you will never be able to build a real business. Here's why. Read More
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Peter Drucker is one of the best known "business thinkers". And he understood what marketing is, and what it isn't. Read More
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One of the biggest element holding back your conversions are the risks your prospects face. Here are 7 ways to double your sales today by decreasing risk. Read More
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