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Some say there is no such thing as bad publicity. As a marketer, I have to disagree, especially if you’re Representative Weiner and living up to your last name by acting like one. Overnight, Rep. Weiner has become a joke. Here are four ways you can avoid marketing your small business like a Weiner Read More

There is no magic growth pill to bring you hordes of new customers. No “undiscovered secret” newspaper, magazine, SEO plan, or web advertising package that is going to make your phones ring off the hook. There is no magic pill... Read More

Think small business blogging won't work for you? Here is a case study of one small business, a Tipperary cycle shop, that has used blogging and social media successfully to promote products and even handle customer service issues. If you are looking for an example of blogging and social media succ Read More

Why do so many small business owners expect marketing to be quick-and-easy one-time event? Statistically, the chances of getting any measurable response from a single ad, postcard, email, etc. are going to be pretty slim. What does it really take to successfully market a small business? Read More

Getting bogged down with the technology you plan to use for your online business? You may be ignoring the most important aspect of all when it comes to effectively marketing your online. Here's a totally different approach from Chris Pearson. Read More

Last week on SmallBizTrends we discussed some of the new changes being made to Facebook brand pages designed to increase communication between brands and users. Read More

Entrepreneurs are busy people. It can help to have a checklist of things to help you keep on track, and stay with the big picture. February was a great month to really get things moving with your business. March is a great time to build up momentum. Here are 5 things you can do as an entrepreneur d Read More

Word Of Mouth is an effective, inexpensive, and truly pure form of marketing. You can’t get any better than having an army of raving fans marching in the streets declaring how wonderful you are. But it takes WORK. Word of Mouth is really about proactively creating, grooming, and nurturing brand ad Read More

Lady Gaga built a brand from scratch and is now, according to Anderson Cooper, “the most talked about entertainer in the world”. Lady Gaga didn’t get famous by accident, she diligently studied “the art of being famous”. All business owners can learn from her. Here's why. Read More

The long-term success of any business is dependent upon finding the time to invest in the future. And one of the surest ways to insure your business will be around for the long-haul and continue to grow and flourish is to implement and use a marketing plan (and a system). Here are 5 Simple things a Read More