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Raven Tools recently published a resource that looks at 28 SEO Metrics and how to use them to communicate the success of marketing campaigns – and thus, the value of your work – to clients.

Next, we wanted to get some different views on the topic. We asked 16 marketers from all industries and wa Read More

I haven't gone off the deep end. (Yet) It's just that Google is not the best place to start searching for a franchise to buy. You have to start elsewhere. Find out where be reading this franchise blog post. Read More

For many small business owners, traveling to meet with clients, attend conferences, or speak at industry gatherings is a necessary aspect of building their companies. But without some smart organizational strategies and tools, time away from the office for business travel can also be a nightmare. Read More

Useful strategies I have used to help me stay more productive and consistent with online marketing, and everything I am working on. Read More

In an update to their mobile apps today, Instagram has added Facebook-like tagging to uploaded images. Read More

Marketers know that creating community is what brings your customers back. Creating community is what keeps your customers interested and it gets your customers to share.

A happy customer that feels part of the community experience at your store, restaurant, office or event is more apt to share Read More

Entrepreneurship is a catalyst for economic growth. It is the duty of any government with the heart of progress, to see that the wealth is evenly distributed to the rich and poor. For any country who wants to make a huge difference in the world, capitalism becomes a must. This is so that every citi Read More

Facebook continues to push businesses to spend more money promoting posts, while at the same time asking businesses to spend money to gain more fans, which they'll then have to spend more money to reach.

It seems like a vicious, ineffective cycle.

Google+, on the other han Read More

Google is adding Google+ on Blogger blogs. Do you think that this new feature will give other comment services, e.g., Disqus, Livefyre and CommentLuv a fighting match? Read More

We all know the "customer is always right." But did you also know that the "customer is always lying?" Maybe not so much as lying as not telling you what they're really thinking. Yes, you can put out the occasional survey to get impressions of your business but by then it might be too late to fix t Read More